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In 2004, two college friends Jeff Goldberg and Tanner Haigwood set off on a year-long surf trip in search of good waves, good times, and a plan to find an idea for a company that could make a difference. To help fund the adventure, they took up part-time work while living on Kauai, HI. One of the odd jobs was chopping down bamboo, leading to an epiphany: the realization that bamboo could and should be used as a building product in place of traditional trees. Not only is bamboo the fastest growing plant on earth and rapidly-renewable, it could also help reduce global warming and save animal habitat loss – the number one cause for extinction. Cali Bamboo was born!